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Social Media and Networking: Brand

SLS 1122: New Student Experience - Personal Connection Co-Curricular


Brand Yourself!

Today, it's more important than ever to be proactive about establishing a positive online web presence. According to "Over 1 billion names are Googled every day". What people find when they Google your name may affect their perception of you. What shows up when you google your name? What does your social media profile say about who you are? 

If you were to market yourself to a future employer through social media, how would you describe yourself? Developing a personal brand is a great way to start thinking about that. It is a message that distinguishes you from your competition by expressing what makes you unique and memorable, so that your target audience--the future employer you seek to impress--connects with you emotionally and wants to work with you.

Activity #2: Personal Branding 

Review the article featured here: "What 80% Of Employers Do Before Inviting You For An Interview" and respond to the Pause and Reflect questions below.

1. Pause and Reflect

Do you think it is best for a prospective employer to find no online presence when they Google you?
Yes: 2366 votes (31.7%)
No: 5097 votes (68.3%)
Total Votes: 7463

2. Pause and Reflect

The greater your positive online visibility, the better your online reputation, and the greater the likelihood that you will have a response to your resume the next time you submit it to an appropriate opportunity.
True: 6707 votes (94.24%)
False: 410 votes (5.76%)
Total Votes: 7117

3. Pause and Reflect

Do you believe 50% of all employers Google job seekers before inviting them in for an interview?
Yes: 6010 votes (83.22%)
No: 1212 votes (16.78%)
Total Votes: 7222

To proceed to the next topic, click the "LinkedIn" tab above.