Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

New Media Resources (Gaythwaite)

What Is Public Relations? (History and Principles)

Public Relations Resources:

The Public Relations Society of America (PRSA) Orlando Regional Chapter is one of 110 chapters that is focused on advancing the public relations profession and the PR professional practitioner. https://prsaorlando.org/

What is Public Relations?

The Florida Public Relations Association (FPRA) is the oldest public relations organization in the United States. 

Ivy Lee’s Declaration Principles: 

A brief history of Public Relations: 

Case Studies 

Crisis Communications PowerPoint: 

Public Relations v. Advertising v. Marketing

Article: The relationship between PR and the Media: 

PR Communication

PR Research

PR Tools & Materials

Event Planning

The Valencia College libraries do not welcome solicitation of resources to be added to our LibGuides. This includes but is not limited to vendors, search engine optimizers, placement of ads, products, or any other requests. Our LibGuides are carefully curated resources developed in partnership with faculty, staff, and students to support specific assignments, courses, events, and other related purposes at Valencia College. The Valencia libraries reserve the right to ignore LibGuide resource solicitations, and/or block persistent requests from groups or individuals to add or promote links in our LibGuides.