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ENC 1101 (Coombes): Your Favorite

This guide is for students in Prof. Coombes' ENC1101 class who are researching the college student health and wellness, careers, or endangered species.

Library Databases

The following business databases are a good place to start.

For Business Source Complete, make sure you have looked at the assignment and picked out some keywords. If you just search on a company or brand you are likely to get thousands of results. Adding terms such as history or marketing can help you narrow your search.

In Business Insights, search on the company name and look for the company history in your results. Company histories can be very helpful in answering some of the questions in the prompt.

In Business Cases, search on your company to see if there are any cases. If there are, these can be very helpful. For instance, for Nike you will find cases relating to sweatshop labor and to Colin Kaepernick and brand image.

Company Web Sites

The company's web site can be a good place to get information about a company and its products, but keep in mind that you are only getting the company's perspective. You will want additional sources from other perspectives.

One good area to look at is the section for investors, and particularly the annual report if there is one.

Google the company to find its web site.

West Campus Librarians

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