Krista Price, Monroe's Motivated Sequence (YouTube), all rights reserved by the owner.
Monroe's Motivated Sequence is a 5-part persuasive speech outline designed to move your audiences to take action. The video above outlines each step, and examples of how to structure each part of your speech are below.
Get the audience's attention! Through the use of attention getting devices, you will aim to do two basic things: get the audience’’s attention, and ease the audience into the topic.
Build the Need/Want-- In this step, you will work to get your audience to feel a need or want, whichever you determine to be appropriate. This is accomplished via four steps:
A. Statement: give a definite, concise statement of what the need or want is.
B. Illustration: give one or more examples illustrating the need or want. This is where you try to “"paint pictures”" verbally to really get audience to feel that need or want.
C. Ramification: here you can offer additional evidence, such as statistics/testimony/examples which give even more weight to the need or want.
D. Pointing: this is where you really point out how this need or want is directly related and important to the audience.
Satisfy the Need/Want-- In this step, you will now fill the need/want you built in step 2. It is vital that you be consistent; i.e., be sure the solution you offer really does fit the need/want. There are five steps here:
A. Statement: tell your audience in a very specific, direct sentence what it is you want them to do (This is the first time the audience will have heard--precisely--what it is you are advocating)
B. Explanation: Explain what exactly it is you are advocating.
C. Theoretical Demonstration: This is where you make it clear how what you are advocating fulfills the need you built in step 2.
D. Reference to Practical Experience: This is where you bring in external evidence supporting the value of your proposal.
E. Meeting Objections: here you anticipate counter-arguments and you pre-empt them, i.e., address them before the audience has time to actually bring them up.
Visualize the Results-- In this step you are working to intensify your audience’s desire for your idea/product/service. This is often called the projection step because it looks forward to the future. There are three options here:
Option A: The Positive Method: Using this method, you offer vivid descriptions of how much better the person’s life will be as a result of buying your product or service, or adopting your idea.
Option B: The Negative Method: Using this method, you offer vivid descriptions of how bad the person’s life will be as a result of not buying your product or service, or adopting your idea.
Option C: The Contrast Method: Using this method, you combine the previous two methods, addressing negatives first, and positives second.
Call to Action-- This step is the final call for the audience to actually make the purchase, use your service, or adopt your idea: the “go out and get it already” step. It should be brief, powerful, and well worded. End on a strong note.
These steps have been adapted from Weber State University's Monroe's Motivated Sequence.